Marketing is an essential tool in the business world—it is one way to secure clients and customers for the long haul. However, there are strategies involved to ensure that a shop or business is marketed correctly. These can be simple or difficult, depending on the target audience. With so many factors at play, it seems natural to then to classes or short courses to get a better grip at marketing.
Here are five recommended digital learning market courses that you can take online from the comfort of your home. Some offer certificates without charging anything.
GOOGLE DIGITAL GARAGE
The Digital Garage is an online channel developed by Google to distribute free courses—all revolving around career or business-related topics. Browsing through their catalog will show you a selection of courses, from the Fundamentals of Digital Marketing to Social Media Advertising. The Fundamentals and YouTube courses even contain a free certification.
The Fundamentals course is recognized by The Open University, making it a lucrative way to add to your credentials.
SEMRUSH ONLINE ACADEMY
SEMRUSH is a known presence in the marketing world—they have provided companies with digital marketing tools that boosted their customer base and reach. To expand their horizons, SEMRUSH crafted the Online Academy. This service offers free courses related to digital marketing.
Topics such as Search Engine Optimization, Affiliate Marketing, and PPC are some of the offerings. Courses are available in both English and Spanish—they make use of both videos and text files to create an immersive learning experience. Enrollment is free, and completing the course and its tests will enable you to claim the certificate.
HUBSPOT DIGITAL MARKETING ACADEMY
The Digital Marketing Academy is an offering from HubSpot, another well-known marketing company. They provide companies with SEO, content curation, sales tracking, and other related services. Their courses cover a variety of marketing topics—including content, emails, social media, and others. Enrollment is free and a certificate will be sent to you once you complete the course.
Another way to discover digital marketing using the internet and get certified by reliable companies is through Hubspot Digital Academy.
Hubspot is one of the leading companies in the industry of digital marketing. It uses a variety of tools, such as SEO, CRM, blogging, content marketing, social media, and sales.
UDEMY DIGITAL MARKETING
Udemy is known for offering many MOOCs or Massive Open Online Courses. Universities and other institutions hold these classes, and they offer paid bundles that come with many courses. Paying for access will also give the student a certificate upon completion. The comprehensive Digital Marketing bundle includes classes on SEO, Google advertisements, Google Analytics, emails, Facebook, WordPress, and general market research.
The bundle contains twelve courses, and there are more topics than the ones already mentioned. Udemy sometimes offers sales, so it helps to sign up on mailing lists to get notified when discounts are offered.
Udemy courses can be incorporated with LinkedIn, making for an impressive portfolio. For those seeking a school-like interface or a more textbook approach to learning, the Udemy course bundle might be worth checking out.
SIMPLILEARN DIGITAL MARKET SPECIALIZATION
Simplilearn also offers its own course. It is tailored specifically for beginners—those who have zero experience with marketing but want to try it out for a personal business will find a lot of helpful information here.
Topics include SEO, which can help those who want to boost their website’s presence. Social media is also covered, as well as PPC (pay per click) advertisements that are often found on these websites. Web Analytics, emails, texts, and other course offerings are included in this bundle.
It is a premium course that costs $1,499. While the price tag is relatively high—this course is equally comprehensive and beginner-friendly. In addition, it also opens the possibility of taking up exams for Google—since the material covers the items asked in the certification tests for Google Analytics.
If you want to learn more about digital marketing, learning about it online is as hands-on as you can get. While listening to the lectures, you might find yourself connecting the dots between everyday habits and the marketing world—the key is to choose a course that fits your schedule, budget, and enjoyment. Learning is always more fun when you love the course material.
