How a company’s website should look like and what tools should be used to promote it on the Internet.
The course consists of 4 modules: from general information to more complex, in-depth study of the topic. First, students are introduced to the stages of developing a digital strategy and taught to identify key performance indicators. The second part of the course is the actual development of the site, including design and layout. Then the issues of website promotion are considered. The last week is devoted to analytics and evaluation of the results of the work done.
Every week a new topic starts, you will have to allocate 3-6 hours to complete. During this time, you will master a new skill – you will be able to develop a strategy, assemble a landing page, calculate a banner sales funnel.
