One of the most important components of Internet marketing is working with text, whether it is a section “about the company”, a newsletter, an advertising article or an announcement on social networks.
In this course, you will learn how to write functional copy that will tell clients about your business. They will acquaint students with the peculiarities of text in a digital environment, teach how to evaluate its quality, hold the reader’s attention and select the appropriate formatting method.
This is an initial course for authors and copywriters, but its content is useful for anyone who plans to independently fill the site with content or control the quality of the work of the performers.
