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Internet marketing is a set of tools that help to significantly increase sales, regardless of the field of activity. On the course, students will get acquainted with contextual advertising, promotion in social networks, SEO and email marketing. Knowledge in these areas will allow you to understand how to attract customers, increase organic traffic, develop a company image, research the market and analyze competing companies.

Internet marketer is responsible for business development in the digital environment

The demand for a specialist is growing every year. An Internet marketer forms a set of tools for product promotion and evaluates their effectiveness. Knows how to work with analytics, test hypotheses, create engaging content and build communication with the audience.

Out Teachers

Mellie Collins

Strategic Marketing, Competitive Analysis, Website Design
content: posting on social networks, texts of letters, texts on sites and landings
targeted advertising on social networks: developing a promotion strategy, setting up advertising campaigns, evaluating effectiveness

Douglas Rogahn

development of SMM strategies: community development, creative component of advertising promotion, viral marketing, event marketing;
email marketing: creating a strategy, developing a creative part (design and copywriting), implementing sales letter chains;

Adrian Robel

internet project management, management of complex projects in the field of Internet marketing
building an SMM strategy, developing a promotion strategy in social networks
analysis of the effectiveness of online advertising

A strong internet marketer is distinguished by a deep knowledge of at least one tool
For example, he knows how to work with SEO-promotion, set up contextual or targeted advertising. Business always needs such specialists.

It is important for a beginner not only to gain basic knowledge of Internet marketing, but also to delve deeper into at least one of the digital channels – to learn how to conduct it independently. Handy marketers are highly regarded in the market.

The aim of the course is to help you practice the skills of an Internet marketer and immerse you in a specialization that will open up new career opportunities

What will you learn

Conduct research and formulate hypotheses
Study the market, determine the target audience, analyze competitors and detach from them

Use key promotion tools
Work with different digital channels: mix them, determine the promotion budget and evaluate the effectiveness

Create a marketing strategy
Develop positioning and USP, launch a product on the market, draw up a content plan

Work with analytics
Set up analytics and track promotion results on audience behavior and traffic

Calculate KPIs and manage results
Define marketing KPIs to achieve your goals

Satisfy customer needs through the product
Determine the value of the product and help communicate its value to the target market

A good specialist understands all areas of marketing. Moreover, in some of them he has deeper knowledge. Business owners are always on the hunt for generalist marketers who see the big picture.

Internet Marketing Basics

Online course “Landing Page Creation”

Google AdWords Advertising Basics